Role Overview

As a Marketing Intern at Overproof, you will support the marketing team in executing campaigns, creating content, and engaging with our community. This internship provides hands-on experience in digital marketing, content strategy, and community outreach to drive brand awareness and lead generation. Key responsibilities include:

• Assisting in content creation for blogs, social media, and email campaigns to drive engagement and conversions.

• Supporting digital marketing initiatives, including SEO, paid media, and community outreach (Reddit; LinkedIn engagement).

• Conducting market research to analyze trends, competitors, and audience insights to inform campaign strategies.

• Assisting with email marketing and retargeting campaigns, including lead nurturing sequences and performance tracking.

• Helping optimize inbound marketing efforts to increase demo bookings and marketing-qualified leads.

• Collaborating with cross-functional teams on product-led growth (PLG) initiatives and marketing projects.

Key Projects

• Community Engagement & Lead Generation: Support Reddit and LinkedIn outreach by drafting responses to relevant industry threads, promoting Overproof’s solutions organically, and tracking performance metrics.

• Content & Campaign Support: Assist in developing marketing assets for lead generation campaigns, such as blog posts, case studies, newsletters, email sequences and creative graphics (Canva).

Skills & Qualifications

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.

• Strong writing and communication skills with an ability to craft engaging content.

• Familiarity with social media platforms, Canva, ChatGPT, digital marketing, and community engagement strategies.

• Basic understanding of SEO, email marketing, and paid media is a plus.

• Detail-oriented, proactive, and eager to learn in a fast-paced environment.

Work Location & Format

• Remote with potential for hybrid collaboration depending on project needs.