Overall Description of the Position

The Lead Generation & CRM Specialist will be responsible for creating targeted campaigns to generate leads and optimize customer outreach processes. The role will involve leveraging CRM tools to manage and track campaign performance, iterating on strategies to improve conversion rates, and building relationships with potential clients through cold calls.

Skills Required

• Excellent communication and interpersonal skills

• Proficiency in CRM platforms, fast learners are also welcomed!

• Analytical and data-driven mindset

• Strong organizational and multitasking abilities

• Ability to adapt and iterate based on campaign performance

Primary Responsibilities

• Create targeted lists of potential fleet companies within various verticals

• Design and execute cold outreach campaigns to generate leads

• Manage and maintain CRM databases to track campaign performance

• Analyze and optimize campaigns to improve conversions to phone calls

• Conduct cold calls to potential customers to introduce Bluedot's solutions

Qualifications

• Preferred: Current enrollment in or completion of a bachelor's degree program (Marketing, Business, or related field)

• Preferred: Experience in lead generation or CRM management or client-facing roles

Benefits & Learning Opportunities

• Flexible hybrid work environment that supports work-life balance.

• Access to professional development programs and personalized mentorship to accelerate career growth.

• Opportunity to collaborate with a diverse and international team, gaining a global perspective.

• Deepen your understanding of effective customer engagement and onboarding strategies to foster strong client relationships.

• Develop expertise in designing and implementing tiered membership programs aimed at boosting customer retention.

• Gain hands-on experience in project planning and execution within a customer-focused framework.

• Learn to create impactful customer support materials that drive clarity and satisfaction.

• Explore strategies to identify and capitalize on new business opportunities to fuel growth.

• Strengthen cross-functional collaboration and communication skills through dynamic team projects and initiatives.