Overall Description of the Position

The Content & Market Research Specialist will create engaging marketing materials, including how-to videos, blog posts, and LinkedIn content. The role also involves conducting market research to identify trends and opportunities within the EV fleet management space.

Skills Required

• Excellent written and visual storytelling skills

• Familiarity with content creation tools

• Strong research and analytical skills

• Social media proficiency, especially LinkedIn

• Understanding of EV or tech industries is a plus

Primary Responsibilities

• Build how-to videos showcasing Bluedot's platform and app functionality

• Create content that resonates with different industry verticals

• Research and identify market trends, competitor strategies, and customer pain points

• Develop LinkedIn marketing content to build brand presence and thought leadership

• Collaborate with internal teams to align content with overall product marketing goals

Qualifications

• Required: Strong writing skills and ability to create high-quality content

• Preferred: Experience in market research or content marketing

Benefits & Learning Opportunities

• Flexible work options, including hybrid, in-person, or remote arrangements, tailored to your preferences.

• Hands-on experience creating impactful marketing materials, such as how-to videos, blog posts, and LinkedIn content, to engage diverse audiences.

• Develop expertise in market research by analyzing industry trends, competitor strategies, and customer insights within the EV fleet management sector.

• Build a solid understanding of content marketing strategies and their role in driving brand presence and thought leadership.

• Collaborate with internal teams to align content creation with product marketing and overall business goals.

• Strengthen your proficiency in social media marketing, especially LinkedIn, to boost engagement and audience reach.

• Gain valuable insights into the EV and tech industries while contributing to innovative solutions in fleet management.

• Enhance your analytical and strategic thinking skills by identifying opportunities and addressing customer pain points through research and content.

Additional Benefits

• Free access to Bluedot-hosted industry events

• Employee discounts on EV charging services

• Opportunities to lead initiatives and gain hands-on experience with a fast-growing company